WHAT WE DO
Every company is different, every situation has its unique characteristics. Still, there are proven ways to address marketing challenges. We’ve been using our approach for years, with many different sized clients, modifying as necessary as the world changes, and we learn and grow.
Our Services
-
Strategy and planning
Positioning and Big Idea
Brand attributes
Brand messaging
Quantitative and qualitative research
-
Persona development
Audience and product messaging
Customer care stories
Sales kits
-
Logos
Color systems and fonts
Photography and graphics
Visual guidelies
Asset creation
-
Corporate brand hierarchies
Product portfolio strategies
Product name development
Naming guidelines
-
Websites
Presentations
Marketing collateral
Videos
Infographics and animations
Visual and copy for events
-
Strategy and planning
Messaging platforms
Identifying and targeting key conversations
Create and manage supporting content
Steps to Success
This step is all about gathering information. It can include auditing existing material, interviewing key stakeholders (especially customers), and reviewing or performing research—both quantitative and qualitative.
1. Listen and Learn
All that listening and learning is distilled down to key discoveries. Often at this stage we get together in workshops to sift through and explore these findings. These insights then become the starting point for developing the solution to our marketing challenge.
2. Deliver Insights
This answers how we are going to solve the marketing challenge. There can be multiple deliverables here depending on the situation and the context, but in most cases the cornerstone is a set of objectives and how we are going to reach them.
3. Create the Strategy
This is where all the tools of marketing can be set in motion. Depending on your needs, this can include new or revised visual identities (logos, photos, color, font), integrated campaigns, advertising, social media, websites, sales enablement, marketing content, training, education, etc.
4. Pull the Levers