Leadership teams typically reach out when complexity begins to outpace clarity.
Our Services
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Strategy and planning
Positioning and Big Idea
Brand attributes
Brand messaging
Quantitative and qualitative research
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Persona development
Audience and product messaging
Customer care stories
Sales kits
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Logos
Color systems and fonts
Photography and graphics
Visual guidelies
Asset creation
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Corporate brand hierarchies
Product portfolio strategies
Product name development
Naming guidelines
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Websites
Presentations
Marketing collateral
Videos
Infographics and animations
Visual and copy for events
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Strategy and planning
Messaging platforms
Identifying and targeting key conversations
Create and manage supporting content
The Founder Positioning Lab is a 12-week hands-on program designed to help leaders clarify their positioning, articulate their perspective, and lead with greater authority.
Steps to Success
This step is all about gathering information. It can include auditing existing material, interviewing key stakeholders (especially customers), and reviewing or performing research—both quantitative and qualitative.
1. Listen and Learn
All that listening and learning is distilled down to key discoveries. Often at this stage we get together in workshops to sift through and explore these findings. These insights then become the starting point for developing the solution to our marketing challenge.
2. Deliver Insights
This answers how we are going to solve the marketing challenge. There can be multiple deliverables here depending on the situation and the context, but in most cases the cornerstone is a set of objectives and how we are going to reach them.
3. Create the Strategy
This is where all the tools of marketing can be set in motion. Depending on your needs, this can include new or revised visual identities (logos, photos, color, font), integrated campaigns, advertising, social media, websites, sales enablement, marketing content, training, education, etc.
4. Pull the Levers
Who We Are
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We align leaders on what matters most so the business can move with clarity and confidence.
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We define how the company shows up so customers understand it and teams can deliver it.
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We turn complex decisions into clear directions that guide product, messaging, and go to market.
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We create clarity that allows companies to scale faster and execute more effectively.
The Collective
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Digital Marketing Specialist
Ethan studied Strategy & Management and Analytical Consulting at Emory University’s Goizueta Business School, where he developed a strong interest in the intersection of strategy, communications, and systems. His experience spans analytics, marketing, and operations with an emphasis on collecting and analyzing complex data. Ethan enjoys learning new skills, working with thoughtful teams, and contributing to high-impact projects.
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Digital Marketing Specialist
Born and raised in Southern California, Delany began her career in audience engagement and experience-driven work. After earning her degree in Marketing from the University of Arizona, she expanded her focus into digital marketing and brand strategy. With experience in content creation, social media, and event promotion, Delany brings a thoughtful and creative approach to connecting brands with their audiences.
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Account Manager, Marketing Communications
As a communication and multimedia writing specialist, Cate brings a dynamic blend of creativity and strategic thinking to every project. Her passion lies in crafting compelling narratives and engaging content that resonates with diverse audiences. Known for adaptability, Cate thrives in navigating the ever-evolving communication landscape.
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Communication Consultant
Lorraine is a curious and collaborative communications professional. She has a knack for making the complex simple, and has spent the bulk of her career setting communication strategies and creating content that facilitates understanding and inspires action. A nurturer by nature, Lorraine feels most successful when her work enables audiences to feel heard and cared for.
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Account Manager
Sophia brings a thoughtful, collaborative approach to every engagement at Positioning Collective. With a background rooted in clear communication and relationship building, she helps clients translate goals into impactful outcomes. Sophia thrives on working with cross-functional teams and enjoys the challenge of aligning diverse perspectives around a shared vision. Known for her responsiveness and attention to detail, she supports project execution with both creativity and care—ensuring projects run smoothly and client goals stay front and center. Outside of work, Sophia values community and connection, which informs how she shows up for clients and colleagues alike.
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Communication Consultant
Karen has been a communication jack-of-all-trades for much of her career, but ultimately found her home in employee communication. She enjoys the challenge of striking the balance between the needs of companies and leaders and their audiences. She understands design and delivery: strategy and theory are good, but making it happen is even more satisfying.
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Communication Consultant
A California native, Anthony blends strong storytelling with hands-on marketing execution. He started his career as an award-winning radio sports broadcaster, learning how to capture attention and connect with an audience. Today, he brings that same energy to his work as an executive and marketing communications professional. His background also includes voice-over and the ability to build channel partner awareness and demand generation programs that drive real results.
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Motion Graphics Consultant
Jorge Contreras is an Emmy® Award–nominated (NATAS) motion designer with 15+ years of experience creating compelling visual stories across advertising, branding, and broadcast. Always focused on what matters, making ideas clear, engaging, and visually strong.
With a strong foundation in design, art direction, and 2D/3D motion, he blends creativity with technical expertise using Adobe Creative Cloud and Cinema 4D—bringing ideas to life from concept to final delivery.
Whether working with a team or solo, Jorge keeps things collaborative, efficient, and focused on great results. When he’s not designing, he’s usually surfing—bringing that same sense of flow, balance, and adaptability into his work.
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Graphic/UX Design Consultant
“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”
Ernesto is a freelance graphic / UX designer and art director with over 20 years of experience in corporate branding, marketing and UX design with a background in architecture.
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Graphic Design Consultant
Claire Metcalfe is a Portland-based graphic designer with over a decade of experience in editorial, digital, multimedia, and marketing design. She specializes in translating complex ideas into clear, cohesive visual systems — grounded in strong typography, thoughtful layout, and a collaborative process. Her work helps brands show up with the clarity and consistency needed to communicate with purpose.